On this Seoul trip, I really enjoyed streetwear shopping in Apgujeong. I looked at pretty clothes at the newly opened Human Made Apgujeong flagship store, and at Stüssy Seoul Chapter, I snagged some Converse shoes that are hard to find in Japan. I also stopped by Supreme and the MoMA Design Store, but Stüssy, in particular, was so satisfying that I want to go again next time. It was a really great place for shopping! — Seoul

0:25Human Made Apgujeong Flagship 3:00MoMA Bookstore Dosan 4:00Stüssy Seoul Store Apgujeong

Travel tips

The Apgujeong area is great for shopping because there are many streetwear brand stores. Especially since there are many newly opened stores, I recommend looking up information beforehand before visiting. Popular streetwear stores can run out of stock quickly, so if you find something you like, it's best to buy it right away. I was happy to find a model at Stüssy that isn't available in Japan. Operating hours may vary by store, so it's good to check before you visit. I had a disappointing experience when I first visited Stüssy and it was closed.

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Curated places

Shopping

MoMA 북스토어 도산MoMA Bookstore Dosan

RecommendedShopping Fashion Shop

4.3

휴먼메이드 압구정 플래그십 스토어Human Made Apgujeong Flagship

I visited the newly opened Human Made store, and it was great to be able to look around up to the second floor. The outerwear designs were really pretty, but the prices were quite high, and unfortunately, they didn't have my size so I couldn't buy anything, but it was a feast for the eyes.

RecommendedFashion Shop Shopping

3.2

스투시 서울 압구정Stüssy Seoul Store Apgujeong

The first time I went, I was disappointed because it was closed, but I visited again on another day and was finally able to enter the Stussy Seoul Chapter! There were many models and stock that are hard to find in Japan, which was really great, and I bought Converse shoes here.